Comments on: LocAle is Frucool?

By: Darren Turpin

Darren Turpin — Mon, 19 Jul 2010 08:10:10 +0000

Apparently it takes about 150 litres of ‘virtual’ or ‘embedded’ water to produce 500ml (near as dammit a pint) of beer. Which sounds like a lot, until you realise that most of it seems to be accounted for by rainfall on barley. And then it pales into insignificance with the 2,400 litres apparently needed to produce a single 150g beefburger…

I think the problem with this sort of ‘big, scary numbers’ tactic is that it immediately pushes the issue beyond the ability of most people to even come to terms with, never mind feel that they can actually do something about. After all, if it takes so much water to produce one burger, and billions of burgers are sold every day, then turning the tap off when you clean your teeth doesn’t feel like much of an achievement. Too much stick, not enough carrot.

By: Curmudgeon

Curmudgeon — Fri, 16 Jul 2010 19:31:07 +0000

While there’s much to be said for promoting local distinctiveness in craft products, the idea that buying local beers will make any significant difference to someone’s “carbon footprint” is misplaced.

And it’s funny how CAMRA never champion the licence-brewing of international beer brands in the UK, but do proclaim the superiority of “genuine imports”.

By: Mark, Real-Ale-Reviews.com

Mark, Real-Ale-Reviews.com — Fri, 16 Jul 2010 17:35:16 +0000

The bigger the brewery the more economies of scale can be achieved. Only facts and numbers could tell you if one breweries efficiencies offset their larger carbon footprint or not – I’d be interested to know.

I’d love to think that LocAle is better for the environment, as my two favourites things – beer and football – both completely go against the green ideals I pretend to adhere to. But I fear I might simply be a carbon spewing monster…

By: The Beer Nut

The Beer Nut — Fri, 16 Jul 2010 16:16:09 +0000

I am of the opinion that Mr Gillespie is talking through his hole. Microbrewed beer uses much more water and energy per pint than macrofizz because these are two major corners that profit-hungry multinationals do everything they can to cut.