Sainsbury's Real Ale Promo 2009 – now in stock

Sainsbury’s have kicked off this year’s Real Ale promo and have the full range in stock at our local store, which made last night’s mid-week top-up shopping trip about twice as expensive, twice as heavy and ten times as interesting as it usually is.

I grabbed pretty much one of everything they had, which means I’m now the proud owner of a bottle of each of the following all-new (to me) beers:

    Allgates Porteresque

  • Allgates Brewery Porteresque – “classic style porter”, 4.4%
  • Bath Ales Golden Hare – “full-flavoured light ale”, 4.4% abv
  • Bays Brewery Bays Breaker – “award-winning ale with a chestnut colour and fruity taste”, 4.7% abv
  • Greene King Bretwalda – “spicy and fruity ale”, 4.1%
  • Hambleton Ales Taylor’s Tipple – “chestnut coloured ale with an uplifting citrus and berry aroma”, 4.5%
  • Williams Bros 80/- Ale – “traditional Scottish ale brewed with an emphasis on the malt characteristics”, 4.2%
  • Williams Bros Birds n’ Bees – “golden summer ale … brewed with a late infusion of elderflowers and lemon zest”, 5%
  • Williams Bros Ceilidh – “crisp, citrusy lager”, 4.7%
  • Williams Bros Williams IPA – “Aggressively hopped … an unusual blend of Bramling X and Amarillo”, 5%
  • Wolf Brewery Woild Moild – “rich, fruity mild”, 4.8%
  • Wolf Brewery Wolf Whistle – “lightly hopped reddish ale” 4.7%
  • Wood’s Brewery Shropshire Lass – “a delectable blonde”, 4.1%

I picked up top-up bottles of BrewDog’s Chaos Theory, Dogma and Hardcore IPA as well, all of which I’m already quite familiar with and fairly stocked-up on already… but it would have been rude not to, eh? Prices ranged from about £1.59 to £1.89 per bottle, but with the ’4 for 3, cheapest free’ offer that dragged the averages down into bargain territory, particularly for those BrewDog brews.

Compared to last year’s selection there seems to be a smaller group of participating breweries this time around – whether this is down to their having stormed the taste-tests or for logistical reasons I don’t know – but still a reasonably broad range of beer styles. Nice to see a mild and a porter included, as well as a craft lager and, of course, BrewDog’s two hop-monsters and their rather delicious Dogma.

I think I’m most looking forward (BrewDogs aside, as I’ve already tried all of those) to the Allgates Porteresque, Williams 80/-and Wolf Woild Moild. I have a sneaky suspicion that the Greene King Bretwalda will be the dud of the bunch, but that might be my inherent ‘Greene King = kinda average’ bias creeping in. We shall see.

Update 28.08.09 Reluctant Scooper has posted a tasting round-up of the four Williams Bros beers.

  • http://www.reluctantscooper.co.uk reluctant scooper

    Loved the Williams 80/-, wasn’t expecting it to be the best of their stuff on offer but it was a real blindsider. Must try the Allgates, but every time I go into Sainsburys I end up with another 12 bottles of Hardcore ;-)

  • http://www.darrenturpin.me.uk Darren Turpin

    Heh. Know exactly what you mean. If my beer cupboard wasn’t groaning under the weight of BrewDogs already (with another 18 bottles waiting for me to pick up at the post office today) I’d have filled a trolley or two myself :)

  • http://www.pencilandspoon.blogspot.com Mark

    I finally found a Sainsburys with these in today. I wanted to fill a trolley with Hardcore and Chaos Theory but I’ve got so much beer that I just won’t get around to drinking them before they lose all their freshness (and I think need need to be drunk as fresh as possible!). Grabbed a couple of the Williams, the Moild and a Shropshire Lass. I might pop back and grab one each of the others if I get on with the drinking!

  • Ed Ashby

    The Sainsburys Beer Festival 2009 doesn’t exist in Northern Ireland. None of the stores here received any stock, despite being sent over all the signage and promotional paraphernalia. Of course, you wouldn’t know this by looking at their website as they neglected to put a “Not available in Northern Ireland” flag with the relevant beer entries. I’ve been trying to find out why but while the customer careline knows there is a reason they don’t know what it is, and will have to get back to me, probably some time next week.